Vic La Rosa - President, CEO and Founder of TTSI

Vic La Rosa - In living memory April 10, 1950 - June 15, 2022

Chief Executive Officer, President & Co-founder TTSI

Vic La Rosa is an innovative and solutions-focused Senior Executive with the ability to employ the right people and empower them to succeed.

Professional Expertise

Vic's comprehensive professional background spans the industries of transportation and clean tech. These include freight forwarding, warehousing, trucking, LTL, airfreight, logistics, distribution, roll-on / roll-off, 3PL, and international shipping.

Recognized as a transportation and trucking subject matter expert, Vic provides local newspapers and industry publications with expertise and advisory. These include the Wall Street Journal, American Shipper, and the Journal of Commerce.

  • Startup
  • Operations Management
  • Import / Export
  • Customs
  • Supply Chain Management
  • Strategic Planning
  • Contract Negotiations
  • Business Development
  • Business Scaling
  • Infrastructure Development
  • Fleet Management
  • Procurement
  • New Opportunity Identification
  • Inventory
  • Sales and Marketing
  • Process Improvements
  • Project Management
  • Capital Raising
  • Market Projections
  • Budgeting
  • Business Modeling
  • Software Packages
  • Regulatory Compliance

Career Summary

In 1986, Vic co-founded Total Transportation Solutions (TTSI) with Bill Allen to provide a wide range of cross-nation and international freighting services. Serving as President during the early growth years, Vic directed the upward trajectory of the company to reach a peak of $100 million prior to the successful sale of the business in 2006.

He entered semi-retirement at this point, only to re-purchase the company six years later, following unsuccessful ownership by the acquirer. As Chief Executive Officer, he created a sustainable growth model, restructuring operations, and taking into account significant industry changes before rebuilding the company to its previous status. The company has now doubled in size, and Vic continues to manage day-to-day operations.

During TTSI's initial growth years, Vic leveraged the burgeoning Big Box boom to develop the import market sector of the organization. He built relationships with Fortune 100 companies, including Target and Amazon. He opened multiple divisions to support demand, including warehousing, brokerage, airfreight, L TL, FTL, heavy works, operations, port operations, and drayage.

The development of the port drayage business in the 1990s was a positive move, and the operation performs at a sophisticated level today. So much so, that TTSI is one of the largest Port Drayage companies in the region, and leading the way in sustainability as a successful business model.

Vic instructs on Driver Training and Global Logistics at California State University, Long Beach, and the Center for International Trade & Transportation. He has spoken at Chamber of Commerce industry events, the Hydrogen Clean Air Initiative, Air Quality Management District, and California Air Resources Board. He was a Guest Panelist for Pulse of the Ports conferences.

Graduating from Rider University in 1972 with a BA in History, Vic also holds an Advanced Degree in Transportation from the Academy of Advanced Traffic in New York City. He has completed an industry-related Labor Relations & Negotiations Workshop.

Vic's leadership upholds high standards of environmental stewardship. He and Total Transportation Services (TTSI) received over 40 Environmental Excellence Awards & Commendations.

Board and Advisory Experience

Vic has served as a consultant on the topic of Transportation Industry Market Trends, and he advises on Trucking Operations Development & Strategy.

  • Saybrook Logistics Acquisitions - Board Member
  • Harbor Trucking Association - Board of Directors
  • Coalition for Responsible Transportation - Treasurer / Board Member (2007-present)
  • PierPass - Advisory Board
  • Port's Pool of Pools Chassis Program - Advisory Committee
  • Clean Air Action Program - Advisory Committee

Member Associations and Coalitions

  • California Trucking Association
  • Harbor Trucking Association
  • American Trucking Association
  • Los Angeles Transportation Club
  • Waterfront Coalition
  • RILA (Coalition for Responsible Transportation)
  • lANA

Recent News and Awards


Target Outstanding Partnership Award

Total Transportation Services (TTSI) would like to express our gratitude for the recognition and support Target has provided us. Your…
Tony  A Williamson, GLS receives HDT Fleet Innovator's - Award on behalf of Vic La Rosa - Photo by Tavits Photography

HDT presents Fleet Innovators Award at HDTX 2022

Tony A Williamson, GLS, TTIS's Director of Compliance & Sustainability, participated in the fleet Innovators panel at the Heavy Duty…

HDT 2022 Fleet Innovators 2022 Awarded to Vic La Rosa, CEO TTSI

UPDATE: Tony A Williamson, GLS, Director of Compliance & Sustainability, accepts the award on behalf of Vic La Rosa, our…

Tri Pak Nominated for the North Star Cargo Anchor Award

Congratulations, Tri Pak, for being nominated by the Northwest Seaport Alliance for the North Star Cargo Anchor award! The Cargo Anchor Award recognizes…

About Us

Total Transportation Services (TTSI) is an innovative, asset-based logistics provider driven by Sustainability, Safety, and California Compliance. We are committed to providing Quality in Everything We Do.

TTSI is supported by a Dedicated Leadership Team with Deep Industry Experience, Strong Partnerships, and backed by Numerous Awards.


  • 4811 Airport Plaza Drive
    Fourth Floor
    Long Beach, CA 90815

  • Toll free: (833) 744-TTSI (8874)
    Tel: (310) 816-0260
    Fax: (310) 984-3195

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