Vic La Rosa

Vic La Rosa - President, CEO and Founder of TTSI

Vic La Rosa

Chief Executive Officer, President, and Founder TTSI

Vic La Rosa is an innovative and solutions-focused Senior Executive with the ability to employ the right people and empower them to succeed.

Professional Expertise

Vic's comprehensive professional background spans the industries of transportation and clean tech. These include freight forwarding, warehousing, trucking, LTL, airfreight, logistics, distribution, roll-on / roll-off, 3PL, and international shipping.

Recognized as a transportation and trucking Subject Matter Expert, Vic has been quoted in articles in American Shipper, and the Journal of Commerce. He provides local newspapers with expertise and advisory on the port industry.

  • Startup
  • Operations Management
  • Import / Export
  • Customs
  • Supply Chain Management
  • Strategic Planning
  • Contract Negotiations
  • Business Development
  • Business Scaling
  • Infrastructure Development
  • Fleet Management
  • Procurement
  • New Opportunity Identification
  • Inventory
  • Sales and Marketing
  • Process Improvements
  • Project Management
  • Capital Raising
  • Market Projections
  • Budgeting
  • Business Modeling
  • Software Packages
  • Regulatory Compliance

Career Summary

Affiliated with TTSI since 1986, Vic founded the company to provide a wide range of cross-nation and international freighting services. Serving in the role of President during the early growth years, Vic directed the upward trajectory of the company to reach a peak of $100 million prior to the successful sale of the business in 2006.

He entered semi-retirement at this point, only to re-purchase the company six years later following an unsuccessful ownership by the acquirer. As Chief Executive Officer he created a sustainable growth model, restructuring operations and taking into account significant industry changes before rebuilding the company to its previous status. The company has now doubled in size and Vic continues to manage day-to-day operations.

During TTSI's initial growth years, Vic leveraged the burgeoning Big Box boom to develop the import market sector of the organization. He built relationships with Fortune 100 companies, including Target and Amazon, and opened multiple divisions to support demand, including warehousing, brokerage, airfreight, L TL, FTL, heavy works, operations, port operations, and drayage. The development of the port drayage business in the 1990's was a positive move, with the operation today performing at a sophisticated level.

From 1976 to 1985 Vic was employed as Regional Vice President with WTC Airfreight. He was responsible for the management of freight operations and projects across the country. A major accomplishment was his participation in the construction of the Alaska pipeline, transferring to the West Coast from 1976 to 1985 to manage the procurement of goods and the assembly of products for dispatch to assist in the building of pumping stations.

After graduating college, Vic participated in the intern program at REA Express on the East Coast (1972-1976). The company was the precursor of Federal Express and nationwide trucking, and the role enabled him to build a solid foundation in the freight industry.

Vic instructs on Driver Training and Global Logistics at California State University, Long Beach, and the Center for International Trade & Transportation. He has spoken at Chamber of Commerce industry events, the Hydrogen Clean Air Initiative, Air Quality Management District, and California Air Resources Board. He was a Guest Panelist for Pulse of the Ports conferences.

Graduating from Rider University in 1972 with a BA in History, Vic also holds an Advanced Degree in Transportation from the Academy of Advanced Traffic in New York City. He has completed an industry-related Labor Relations & Negotiations Workshop.

Vic's company upholds high standards of environmental awareness and has been recognized in the presentation of over 40 Environmental Excellence Awards & Commendations.

Board and Advisory Experience

Vic has served as a consultant on the topic of Transportation Industry Market Trends, and he advises on Trucking Operations Development & Strategy.

  • Saybrook Logistics Acquisitions - Board Member
  • Harbor Trucking Association - Board of Directors
  • Coalition for Responsible Transportation - Treasurer / Board Member (2007-present)
  • PierPass - Advisory Board
  • Port's Pool of Pools Chassis Program - Advisory Committee
  • Clean Air Action Program - Advisory Committee

Member Associations and Coalitions

  • California Trucking Association
  • Harbor Trucking Association
  • American Trucking Association
  • Los Angeles Transportation Club
  • Waterfront Coalition
  • RILA (Coalition for Responsible Transportation)
  • lANA

Recent News and Awards

TTSI team at the South Coast AQMD Awards

Total Transportation Services receives the AQMD Business Leadership in Air Quality Award

Vic La Rosa, President & CEO of Total Transportation Services, receives the AQMD Business Leadership in Air Quality Award on…
Low NOX Fleet

California port trucking company replaces diesel fleet with CNG trucks

This comprehensive article picked up by the Wall Street Journal discusses how Total Transportation Services (TTSI) is using alternative fuel…
CNG trucks

The Fight for Clean Air

In this comprehensive podcast, TTSI President & CEO, Vic La Rosa, discusses the fight for clean air at the ports.…
Vic La Rosa speaks at the Clean Air Kickoff

Historic Clean Air Pledge to Replace 100% of TTSI’s Diesel Fleet with Near-Zero Emission (NZE) Trucks

During the Clean Air Week kickoff press conference today, Total Transportation Services (TTSI) announced we are replacing our entire diesel…

About Us

Total Transportation Services (TTSI) is an innovative, asset-based logistics provider driven by Sustainability, Safety, and California Compliance. We are committed to providing Quality in Everything We Do.

TTSI is supported by a Dedicated Leadership Team with Deep Industry Experience, Strong Partnerships, and backed by Numerous Awards.


  • 18735 South Ferris Place
    Rancho Dominguez, CA 90220
  • Tel: (310) 816-0260
    Fax: (310) 984-3195

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