Vic La Rosa - In living memory April 10, 1950 - June 15, 2022
Chief Executive Officer, President & Co-founder TTSI
Vic La Rosa is an innovative and solutions-focused Senior Executive with the ability to employ the right people and empower them to succeed.
Vic's comprehensive professional background spans the industries of transportation and clean tech. These include freight forwarding, warehousing, trucking, LTL, airfreight, logistics, distribution, roll-on / roll-off, 3PL, and international shipping.
Recognized as a transportation and trucking subject matter expert, Vic provides local newspapers and industry publications with expertise and advisory. These include the Wall Street Journal, American Shipper, and the Journal of Commerce.
In 1986, Vic co-founded Total Transportation Solutions (TTSI) with Bill Allen to provide a wide range of cross-nation and international freighting services. Serving as President during the early growth years, Vic directed the upward trajectory of the company to reach a peak of $100 million prior to the successful sale of the business in 2006.
He entered semi-retirement at this point, only to re-purchase the company six years later, following unsuccessful ownership by the acquirer. As Chief Executive Officer, he created a sustainable growth model, restructuring operations, and taking into account significant industry changes before rebuilding the company to its previous status. The company has now doubled in size, and Vic continues to manage day-to-day operations.
During TTSI's initial growth years, Vic leveraged the burgeoning Big Box boom to develop the import market sector of the organization. He built relationships with Fortune 100 companies, including Target and Amazon. He opened multiple divisions to support demand, including warehousing, brokerage, airfreight, L TL, FTL, heavy works, operations, port operations, and drayage.
The development of the port drayage business in the 1990s was a positive move, and the operation performs at a sophisticated level today. So much so, that TTSI is one of the largest Port Drayage companies in the region, and leading the way in sustainability as a successful business model.
Vic instructs on Driver Training and Global Logistics at California State University, Long Beach, and the Center for International Trade & Transportation. He has spoken at Chamber of Commerce industry events, the Hydrogen Clean Air Initiative, Air Quality Management District, and California Air Resources Board. He was a Guest Panelist for Pulse of the Ports conferences.
Graduating from Rider University in 1972 with a BA in History, Vic also holds an Advanced Degree in Transportation from the Academy of Advanced Traffic in New York City. He has completed an industry-related Labor Relations & Negotiations Workshop.
Vic's leadership upholds high standards of environmental stewardship. He and Total Transportation Services (TTSI) received over 40 Environmental Excellence Awards & Commendations.
Board and Advisory Experience
Vic has served as a consultant on the topic of Transportation Industry Market Trends, and he advises on Trucking Operations Development & Strategy.